Hot Air Balloon Advertising & Aerial Marketing
Hot Air Balloon advertising is one of the most eye-catching ways for a brand to market themselves. Not many things attract people's attention than a giant hot air balloon flying through the sky.
At Nova Inflatables, we work with Kubicek Balloons, one of the world’s leading hot air balloon manufacturers based in the Czech Republic. As their UK partner, we help companies create hot air balloons specific to every campaign in the aim to get the best success for our client.
With more than 30 years of experience working with hot air balloons, our team understands both the technical side of ballooning and the marketing opportunities they create.
Why Use A Hot Air Balloon For Advertising?
A hot air balloon achieves something that not many forms of marketing can achieve, and that is people to stop and look.
The average person will be exposed to hundreds of forms advertising a day in big cities. Most of these aren't even registered, due to the oversaturation of them. This is why hot air balloons are so effective, they are unique. Hot air balloons are rarely seen, meaning it grabs people's attention and starts a buzz in the area. People talk, photos are taken and before you know it your hot air balloon is everywhere.
For brands, hot air balloons create a level of engagement that traditional advertising will never achieve.
A branded hot air balloon can help a campaign:
Increase brand awareness in a memorable way
Create strong visual impact across a city or event
Encourage people to photograph and share the moment
Generate natural conversation around the brand
In the right location, a single balloon flight can be seen by tens of thousands of people, and hundreds of thousands through social media.
Hot Air Balloons We Offer
We offer traditional Hot Air Balloons ranging in sizes and prices with your choice of branding covering the whole thing. The turn around for Traditional hot air balloons is between 10 and 12 weeks. For brands trying to make something really special, we offer personalised hot air balloons to whatever shape you desire. Depending on the complexity of your design will affect the turnaround time of your balloon being created.
Rather than traditional hot air balloon advertising, creating your own shape allows you to create a hot air balloon that resembles your product or mascot, because of their unusual appearance, specially shaped balloons can attract even more attention, becoming the main attention grabber. They are particularly effective for product launches and brand campaigns where visual impact is essential.
To get a quote or discuss delivery times on your hot air balloon, please get in touch.
Why Nova?
When investing in hot air balloon advertising, experience matters. At Nova Inflatables, we bring together decades of knowledge, with the understanding of how brands want to advertise themselves. Our partners, Kubicek Balloons are one of the most respected balloon manufacturers in the world, this guarantees that every hot air balloon we produce meets specific safety standards. Our team has spent over 30 years working with balloons, pilots, and international brands such as netflix and uber. That experience allows us to guide brands through the entire process, from the first design concept to the moment the balloon takes flight.
Why Choose Hot Air Balloon Advertising
Hot air balloons are often thought of as large flying billboards, but their real marketing power goes further than that. They naturally create social media engagement, due to their uniqueness. When people see a hot air balloon flying, they almost always take photos. These photos are then posted online and before you know it, your balloon has reached hundreds thousands of people, sometimes millions. During a typical city flight, a balloon may be photographed 100 to 200 times. At a major event, that number can easily reach several thousand photos and videos. Each of those posts exposes the brand to new audiences. Friends see it, family members see it, and the content spreads naturally without paid advertising. For marketing teams, this turns a balloon into a constant source of visual content.
Uber Eats Germany Instagram Balloon Launch Story
Announcing the Netflix Wednesday Addams Balloon to the World on ITV socials
Organ Donation Northern Ireland Daithi’s Law Launch Facebook Post
Media & People Friendly Advertising With Hot Air Balloons
Since Hot Air Balloons have been around they have attracted attention where ever they go from people looking up as it flies over to a Balloon launching from a local park and landing. This is also true from traditional media streams like TV, Radio and Newspaper. It is not often a brand has the opportunity to get featured on BBC and ITV local news but with a Hot Air Balloon you can. This can be from the Balloon attending an event such as a Balloon festival or a County show. Your hot air balloon could either be in the Background during a Broadcast, The Pilot and Crew being interviewed, or be the main feature itself. While a Balloon is attending the event you are potentially getting a whole news section worth of exposure. A brand placement opportunity on a broadcaster like the BBC is virtually impossible, but with a hot air balloon you can find your brand appearing on BBC several times a year returning the initial cost of the Balloon alone.
How Much Does An Advertising Hot Air Balloon Cost?
The Costs of Hot Air Balloons vary depending on what is required and what size a regular small advertising Balloon envelope can cost from £12,500+vat or a specially designed Hot Air Balloon envelope of a product or character starts from around £40,000+vat but can range upwards of £100,000+vat for seriously complex shapes. To get more information on our specially designed balloons, please visit our Special Shape Hot Air Balloons page, or to get more information on the pricing of your Balloon please get in touch with us.
Where Can Hot Air Balloons Fly in the UK?
Hot air balloons can fly across many locations in the UK, provided the right permissions and airspace planning are in place. Cities, parks, rural areas and major public events can all be suitable environments for hot air balloons. Some companies opt for free flying balloons which will cover a larger area, whereas some like to have their balloon tethered to a certain spot, usually used at events and product launches.
Hot air balloons often appear at:
Festivals and outdoor celebrations
Air shows
Brand activations and product launches
One of the best known events is the Bristol International Balloon Fiesta, which attracts around 500,000 visitors every year and receives international media coverage.
At events like this, the balloon becomes part of the experience people have come to see.
Lets Talk About Your Hot Air Balloon Idea
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, get in touch and get a quote
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Yes we can operate the Balloon on your behalf and have a range of solutions to suit any requirement from a one off product launch to national and international marketing campaigns.
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Yes, We can build balloons which are capable of carrying banners on the side like the blue and white Balloon pictured above. This allows you to change what the Balloon can have shown on the side. Some companies use this option to promote brands local to where the Balloon is operating at that time, to support a charity, promote an offer, or advertise their latest product
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It depends on the design. A standard branded balloon usually takes a few weeks to produce, while special shaped balloons can take longer due to the custom build. Once the design is agreed, we can give you a clearer timeline.
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Yes. Balloons operate under strict aviation rules and safety standards. They are flown by licensed pilots and only fly in suitable weather conditions. Safety checks are carried out before every flight.