Why Use Giant Inflatables for Marketing?
Is it a Bird? Is it a Plane? No its a giant flying Coffee Mug for that well known Coffee Brand.
In fact Nescafe, Maxwell House and Douwe Egberts have all used Hot air Balloons and Inflatables to promote their brands in various formats.
As a Business owner, Marketing director or Creative Agency you are always looking for inventive new ways to promote your company or your clients. The most effective ways of grabbing the attention of your target audience are the ones they won’t expect. That’s why giant inflatable promotional items are such a clever strategy.
But why are Giant Inflatables so fantastic for Marketing?
Visibility: They’re large and often colourful, making them hard to miss. This helps in capturing the attention of potential customers, especially in high-traffic areas. This can be above an Exhibition stand, Outdoors at Events or Locations, even flying over highly populated areas in the form of a Hot air Balloon.
Value: Inflatables tend to be less expensive than traditional advertising mediums like billboards or TV commercials, offering a cost-effective way to promote your brand.
Versatility: They can be made in almost any shape or colour and branded with your logo, allowing for a high degree of customization to match your company’s identity. The ability to pack down within several minutes depending on the size and setting up in a new location makes them ideal for fast moving and touring Advertising Campaigns, Guerrilla Marketing and Experiential Marketing Experiences.
Excitement: Phycologists have noted Inflatables and Hot air Balloons can evoke a sense of fun and nostalgia coming from our Childhoods, creating positive associations with your brand.
Surprisingly Media Friendly: Some forms of Media requires ingenious ways to capture the attention of the public and if the aim is to reach out to media as part of the Media Campaign then an Inflatable option could be the option. Using the metaphor of ‘Elephant in the Room’ as an example we have been asked to create a Literal Elephant in the Room experience for Advertising Campaigns for companies such as Co-Op Funeralcare where Media are present using it as a backdrop and the focal point of their Media pieces. Another example was when Nottingham’s Organ Donation team approached us with an idea for a Hot air Balloon to raise awareness of Organ Donation a very smart Press Launch saw the balloon reach the front page of the local BBC webpage for the day as well as most local news channels far exceeding their expectations. In fact they said they got more attention from that one flight compared to some of other forms of advertising they have used where they more considerably more money and had ran the campaign on for a whole year to not even achieve the result.
Types of Inflatables
As for the types of promotional inflatables, they can range from simple pillars, perfect for events and exhibitions, to slightly more complex structures like arches, which can serve as eye-catching entrances and finish lines, the most famous of inflatable advertising products is the Air Dancer which are known as the garage forecourt wacky inflatable man as portrayed in the cartoon series Family Guy. Modern Inflatables and Hot air balloons can be designed to match characters and products using digital printing. Each type can be tailored to suit the specific promotional needs of your business, ensuring that your brand stands out in a memorable way.
Want more information on how Inflatables can help your Marketing needs?
We are always happy to help and offer free confidential and no obligation conversations on your Briefs and Ideas. Feel free to contact us either by email or send us a message and a member of the team will come back to you.
